Serenya Senior village promoter signs strategic partnership with AMA network group (AD Seniors, AD Quotidien and Crèches Expansion) to Integrate Babadines Concept
Operating in the Center-Val de Loire Region, Sérénya is a real estate development company specializing in the development of residential villages for seniors.
Pioneer in the homes market for independent seniors, with its first houses delivered in 2004, Sérénya is accelerating its development by approaching AMA Network. The Group, which specializes in personal services (micro-nurseries and senior care), chose the senior villages designed and built by Sérénya to incorporate its concept of homes for dependent seniors “The Babadines”.
The seniors’ village “La Promenade du Château” in Trouy, at the gateway to Bourges, developed by Sérénya, is the cornerstone of this partnership. Indeed, 16 of the 52 homes in the program will be dedicated to the Babadines, and AD Seniors will ensure all the services provided by the Residence.
The financing of these first 16 Babadines houses is realized thanks to the real estate portfolio management company Victoires Haussmann sgp in Paris, via the OPCI Générations created for this purpose.
Marc de Saint Roman, leader of Sérénya, said : “We are particularly excited about this strategic partnership with AMA Network, with whom we share the same values and which allows Sérénya to accelerate its growth and to complete its concept with AD Seniors’ services. The involvement and expertise of the Largillière Finance teams throughout the operation were very valuable to us. Largillière Finance enabled us to conclude this merger in the best conditions.“
Thomas Bureau, Director at Largillière Finance: “We are delighted to have supported Sérénya in this strategic alliance with the AMA Network group. The seniors village project in Trouy (Cher) is the first step in this partnership to accelerate the development of two groups located in a fast-growing sector. This second operation in less than a month also confirms the expertise developed by Largillière Finance in the real estate and hotel sector.“
About Sérénya (www.serenya.fr)
Founded in 2008, Sérénya was originally a company specialized in the planning, design and construction of autonomous senior villages.
The company, taken over at the end of 2014 by Marc de Saint Roman, has developed this concept towards villages offering simple entertainment and concierge services, but also all personal services “à la carte”.
The Sérénya villages are therefore differentiate from the competition by offering houses with gardens suitable for seniors in closed and secure villages, a welcoming Club House, simple and economic basic services and the services needed for dependent seniors.
Nowadays, the company has eight seniors villages in the Center-Val de Loire region, with more than 250 residents.
About AMA Network (www.reseau-ama.com)
Founded more than 10 years ago by its current manager, Arnaud Maigre, the AMA Network group of companies specializes in the creation of personal services businesses.
The Group is made up of an early childhood center with Crèches Expansion and a seniors’ center with AD Seniors and Les Babadines.
With more than 210 employees in 48 micro-nurseries and 60 branches across France, the Group generates more than € 25 million in sales.
About Largillière Finance (www.largilliere-finance.com)
Based in Paris, Brussels and Geneva, Largillière Finance is an independent consulting company specialized in assisting executives and shareholders of ETI and SMEs in their corporate finance transactions: corporate disposals and acquisitions, financing (capital and / or debt), financial engineering (valuation …) and financial strategy.
Since 2005, the firm has conducted numerous mergers and acquisitions and also offers strategic coaching services to groups and executives.
Company: Sérénya – Marc de Saint Roman
Corporate Advisor: Largillière Finance – Thomas Bureau
Partner: Réseau AMA (AD Seniors et Les Babadines) – Arnaud Maigre, Fabrice Dont
Financial partner : Victoires Haussmann sgp – David Aubin