The BIG Success Group strengthens its skills in webmarketing and SEO with the acquisition of Brioude Internet agency
Paris, 21st February 2019
Brioude Internet agency, the SEO (“Search / SEO / SEA”) french pioneer of since 1998, led by Jean-Michel Socquet and Yannick Socquet, has sold the majority of its capital to the Big Success Communication Group, which includes TVLowCost entities, LowCostMedia, DigiLowCost, Senioragency and Top Talents Factory. The new group has a € 11.5 million turnover, manages the communication of 430 customers and employs 70 people in four locations: Paris, Lyon, Brioude and Brussels.
Agencies keep their names and identities. Yannick Socquet joins the Big Success Management Committee alongside the group’s managing partners.
This merger accelerates the digitization of Big Success Group, a recognized expert in “telewwwision®”, that is real-time synchronization between television advertising and digital media.
Jean-Paul Tréguer, CEO of Groupe Big Success: « Brioude and BIG are two companies run by managers-entrepreneurs, they both position themselves as specialists in the effectiveness of communication, whether on TV or on the Internet. Brioude enriches us with an exceptional digital know-how and the team very high level of competence. This will enable us to provide our customers with an exceptional “Data Intelligence” offer and to support them on all strategic search sites, such as voice referencing, video referencing and Amazon referencing, which have become a priority for brands. »
Yannick Socquet DG of Brioude: « Brioude Internet and BIG have collaborated for years on a large number of brands, when we wanted to accelerate our development, it seemed obvious to us to do it with a “human scale” team that we know well and with whom we share the same ROI philosophy for our customers. BIG Succes allows us to broaden the range of services offered to our loyal customers for many years. »
Nicolas Ibanez, Partner at Largillière Finance: « We are delighted to have accompanied the Big Success Group and its shareholders in the takeover of Brioude Internet. This acquisition enables the fast-growing Group to increase its position as a privileged player on dynamic communication media in France, TV media and digital communication. »
About Groupe Big Success (www.bigsuccess.fr)
The Big Success Group is based in Paris, Lyon and Marseille and was founded by Jean-Paul Tréguer and Rodolphe Muller in 1995. The Big Success Group includes TVLowCost, LowCostMedia, DigiLowCost, Senioragency and Top Talents Factory entities. The group has subsidiaries in London, Brussels, Auckland. It is also a shareholder of the international network holding company WPI Worldwide Partners Inc., a network of large independent agencies operating in 60 countries.
About Brioude Internet (www.brioude-internet.fr)
Brioude Internet was founded in 1998 by Jean-Michel Socquet and Yannick Socquet and is based in Lyon and Paris. Brioude Internet has become a forerunner in the field of webmarketing and SEO by developing over the years a know-how, as well as a battery of SEO and SEA’s tools whose effectiveness is widely recognized by market professionals.
About Largillière Finance (www.largilliere-finance.com)
Based in Paris, Brussels and Geneva, Largillière Finance is an independent consulting company specializing in assisting executives and shareholders of ETI and SMEs in their corporate finance transactions: corporate disposals and acquisitions, financing (capital and / or debt), financial engineering (valuation …) and financial strategy.
Since 2005, the firm has conducted numerous mergers and acquisitions and also offers strategic coaching services to groups and executives
Buyer: Big Success – Jean Paul Tréguer, Rodolphe Muller
Sell Side: Brioude Internet – Jean-Michel Socquet, Yannick Socquet
Buyer Advisor: Largillière Finance – Nicolas Ibanez, Paul Bougnoux
Buyer Corporate Lawyer: FTPA – Sylvain Clérambourg, Alice Larrouy
Sell Side Advisor: In Extenso Finance & Transmission – Jessy-Laure Carol, Eva Ianucci
Sell Side Corporate Lawyer: Periclès avocats – Ludovic Bellein