Chemins d’Océans Group (€ 24 million) – led by Pierre Trauchessec – accelerates its growth by acquiring Groupe Massif Marine (€ 14 million), a major player in yachting on the French Atlantic coast
Groupe Chemins d’Océans, a leader in yachting on the French Mediterranean coast, acquires the entire Groupe Massif Marine. This new acquisition comes less than two years after Technic Marine’s acquisition in November 2015.
Created in 1980, Groupe Massif Marine is an exclusive pleasure boat dealer of the Bénéteau and Four Winns brands of the Bénéteau Group – the world’s leading manufacturer of pleasure boats. With five locations, it has developed in strategic areas such as Quiberon Bay and the Côte d’Azur.
With a turnover of nearly € 14 million in 2016 with exclusivity of its distribution contracts and the port capacity of its catchment areas, Groupe Massif Marine represents a strategic takeover for Groupe Chemins d’océans.
Financing of the acquisition for Groupe Chemins d’Océans is made by private investors and a regional banking pool composed of bpifrance Languedoc-Roussillon and Crédit Agricole Languedoc.
Pierre Trauchessec, President of Groupe Chemins d’Océans, entrusts us « Through this acquisition, our Group is taking a significant step in its development project, which aims to make it a benchmark player in our sector of activity. New initiatives are already underway to support our growth. The contribution of Largillière Finance has been invaluable in achieving this operation successfully. Paul Bougnoux and his teams have been with us since 2014 in our capital operations.»
Shamir Razavhoussen, Director Largillière Finance : « We are very proud to support Groupe Chemins d’océans, which is continuing to implement its roadmap. This acquisition allows it to develop the Atlantic coast and strengthen its presence on the Mediterranean coast. The consolidated group represents nearly € 40 million in revenue.»
About Groupe Chemins d’Océans (www.cheminsdoceans.com)
Created in 2004, the Chemins d’Océans Group is a top-ranking referent player in yachting on the French Mediterranean coast (€ 24 million in sales before the acquisition of Groupe Massif Marine). It is the exclusive concession holder for the Bénéteau and Lagoon brands of the Bénéteau Group (world leader in the pleasure craft sector).
Integrated group, it accompanies its customers on a global offer: sale of new or used boats, deck hardware, technical workshop, … from its two geographic poles (Mediterranean and Atlantic), its 6 concessions and reference sites, its 8 stores and nearly 90 employees.
About Largillière Finance (www.largilliere-finance.com)
Based in Paris and Brussels, Largillière Finance is an independent consulting company specializing in assisting executives and shareholders of ETI and SMEs in their corporate finance transactions: corporate disposals and acquisitions, financing (capital and / or debt), financial engineering (valuation …) and financial strategy.
Since 2005, the firm has conducted numerous mergers and acquisitions and also offers strategic coaching services to groups and executives
Stakeholders List :
Buyer : Groupe Chemins d’Océans – Pierre Trauchessec
Cible : Groupe Massif Marine – Martine Vaslin, Thierry Fablet
Buyer Advisor : Largillière Finance – Paul Bougnoux, Shamir Razavhoussen
Buyer Corporate Lawyer : PLMC Avocats – Renaud Francin
Bank financing : bpifrance Languedoc-Roussillon – William Demaizière
Crédit Agricole Languedoc – Matthieu Renard Valero